Dessert Dash: A Revenue-Generating Game for your Fundraising Event

Looking for a crowd pleaser that will raise your organization more money at your next event? Look no further than the Dessert Dash!

Why the Dessert Dash is great:

It is a quick and relatively easy way to raise several thousand dollars more.

How much will people pay for dessert? A surprising amount. For example, just last week I did this with a small private school. Each table bid between $100-$2500 for the dessert dash. In a matter of minutes they raised close to $10,000 towards their fundraising goal. Imagine what your organization could do with that revenue!

Cakes and desserts are easy to get donated.

I know you are in the midst of soliciting items for you silent and live auctions, but what is great about getting cakes and desserts donated is that they are a low-ticket price that are relatively easy to get donated. You can get them donated a few ways:

1. Visit local grocery stores and bakeries and ask if they would donate a dessert (make sure to list the donors on cards in front of each cake so they receive recognition).

2. As your board or auction committee to donate a dessert as a part of their involvement.

3. Put it out in your newsletter, social media, Friday folders (if you are a school) and ask people to commit to donating a dessert.

You’ll find that these will come in relatively easily. Make sure you assign a volunteer to the coordination of this because they need to be fresh, it will be a bit of day-of coordination and someone should be designated to the Dessert Dash duties.

Who is the dessert dash good for?

I’ve seen many different types of organizations do the dessert dash and have it be successful, but there are some events that it may not be appropriate for. You should definitely try the dessert dash if:

You are a School

School communities love this one. This is a great way to get everyone involved in something at whatever level they can give. There is a certain level of anonymity which is great in communities where everyone knows each other. Some people may bid $1,000 for the first dash at the dessert, but others may only be able to bid $10 but they still get a chance to play (although they may end up with a sleeve of Oreos).

You have less than 30 tables

I would say 20 tables would be the max number of tables to do this with. So thinking a group of 300 would be perfect. The game could get a little long after this. If you have more than 300 guests and want to integrate a dessert activity into your program, try a dessert auction instead with 3-5 premium desserts.

Your program isn’t too long

If you don’t have a lot going on in your program. Maybe you have a Thank you, a video, live auction and Fund-A-Need, adding a Dessert Dash is a great way to fill a little time and get people excited and on their feet. However, if you have multiple speakers and/or a Keynote on top of all the other fundraising activities of the evening, adding a dessert dash could prolong the evening and distract from some of the more mission-focused activities.

How to play Dessert Dash

Get a variety of desserts donated

Based on the number of tables you have, start soliciting for those desserts. Look for a wide variety. Some should be amazing (I’ve seen full fledged wedding cakes donated) while others could be humorous and less enticing (think a thawed out Sara Lee cake still in the box, or some oreos). I recommend you stay away from legit homemade desserts. Stick with bakery quality desserts and prepackaged ones for the safety of your guests.

Note: make sure each dessert can serve the size of your tables. If you have 10-tops, you should not have a selection of 6 cupcakes as an option. Every person at the table should be able to eat the dessert!

Display Desserts with signs to identify them

Have all the desserts out on a display in an area that is easy to access from the dining area. Most often this is by the stairs, but if you have a bar in the dining area, that is another great place to put your display because people will be passing by it and thinking about their favorites as they wait in line for their drink. Make sure each dessert is labeled with what it is and which bakery it is from (if applicable). Some cakes may look vanilla, but have strawberry filling. Guests need to know what they are getting themselves into before they bid! I also recommend listing the donor on each dessert card so they get recognition for their donation.

Have a bid sheet at each table

Each table should have a bid sheet on it where each bidder can write their bid number and amount they want to bid. At the top of the sheet should be a place to write the table number and at the bottom there should be a place to write the total amount for the entire table. I have a free printable that you are welcome to use for your Dessert Dash below. Once you download it, you can print as many as you need.

Have the emcee or auctioneer explain the game

Once everyone is seated for dinner, have the emcee or auctioneer explain the game (this should happen before the dinner so you have time to tally all the cards) .

Ladies and gentlemen, we are going to take a few minutes to bid on our dessert dash! This is how you will receive you dessert tonight, so bid high to get the best desserts. On your tables you will find a bid sheet. Each person/couple will bid the amount they would like to contribute to your table total for the dessert dash. Please write your table number at the top and add up all the bids for the table total at the bottom. After dinner, we will announce the winners and the table that bid the most will get to send a table representative to pick out the dessert first. We will announce each table in 10 second increments to “dash” to the desserts in order from highest to lowest bids. With that in mind, pass around that sheet and bid for your chance to pick first!

Tally the totals and announce the winners

By the time dinner is finished, you should have all of the numbers totaled and entered for check out. Have the auctioneer or emcee announce that it is time to play and remind them that they will be announcing the winners in order from top bidders all the way down and each table gets a 10 second head start in front of the next highest bidder. I always tell them to pick their table representative and make sure they are swift, steady and have good taste in dessert. Then simply announce the table numbers every ten seconds and watch them run to get their dessert of choice!!

In case of a tie…

If two or more tables bid the same amount just simply say, “looks like we have a tie here…” then announce both table numbers at the same time and they have to race to the dessert line!

Will you try it?

What do you think? Will you try this game? I will tell you that this is a fun event to get people moving and energized after they eat their meal. I always love to see what the joke desserts are too. A box of twinkies is always a great idea for a good laugh.

Must Have Live Auction Item #2: Meal/Dinner Party

These are one of my favorite things to sell ever and every auction should have one. What I like about this item is that you don't have to be well connected to have this item. You don't even need to know a chef, you just need to have someone who is willing to host a dinner party for 6-10 people and cook food and provide wine. This could be hosted at a popular restaurant or even in someone's home.

Criteria For a Successful Meal/Dinner Party Item:

Hosted by a likable person. Not necessarily a famous person. Just someone that people enjoy being around.  If you have a willing participant, but their personality is just a little choppy or hard to be around, no one will bid. 

Multiple Courses. Hors d'oeuvres, salad, dinner and dessert would be enough, but if your chef can do other courses (soup, cheese, whatever else all those extra forks are for type courses) , that makes the meal stand out more.

Wine. Must I say more? Wine or beer pairings included are a must!

6-10 people. I have found that this is the sweet spot for number of people included in successfully selling an item of this type. 4 people is too few and 12 can be too difficult to coordinate with guests.  

An Expiration Date. This is important so people actually claim their meal with the donor. Usually one year from the date of the event is a good expiration. This is also out of respect for the donor and their time. 

Examples: 

• Chef's dinner at a highly anticipated new restaurant prior to the restaurant opening. 
• Meal prepared by a chef featured on the Food Network (seriously, there is probably someone in your area featured on the food network) 
• Meal prepared in YOUR home by the principal of the school. 
• Meal in the home of a CEO of a fortune 100 company in your area with the CEO and spouse. Meal prepared by catering company. 
• Authentic Italian dinner prepared by someone closely associated by the organization who grew up in Italy - secret family recipes. 
• Dinner prepared by a well known local chef. 

Again, these are all just examples, but the possibilities are endless here. Just start brain storming with your auction committee and pick whatever sounds most fun to you. Contact me if you want to my professional feedback. I will be honest, because I want your even to be as successful as possible.

Picking the Right Venue for Your Fundraising Auction - Acoustics

The venue you select will make a huge difference in giving at your event. I will address lay out and such in future posts, but today I want to address acoustics. Now, don’t get me wrong, you don’t need the Guthrie stage or the St. Paul Cathedral to get maximum bidding, but you do need to pick a room that does not echo. If there is an echo or the sound does not carry, people loose focus or can’t hear altogether. This is so Important because if people can’t hear, they won’t bid. Period. As a general rule venues that work are: Theaters, Concert Venues, Golf Courses and Hotel Ballrooms.

– All of these facilities are designed for events like this or weddings or seminars or musical shows. I’ve done a lot of work with the Yellow Tree Theatre in Anoka – great venue for audiences of up to 250 and organizations in the northwest suburbs. For more central locations, any golf club or hotel ballroom works great because they are usually carpeted and have the capacity for a good sound system.

Venues that don’t work: Gyms (or anything covered in tile) and outside

. Many people pick a gym because they are free/inexpensive at their school, local church or community center. A good venue is worth your money. I guarantee you will loose more money using a gym than it would have cost you to rent a hotel ballroom for the night of your event.

If you have concerns or questions about your venue, feel free to contact me and I can help make suggestions for your event.

How many live auction items should I have at my fundraising auction?

 Good Question. I’ve done auctions with as few as 2 items and others with as many as 80, but the best range is somewhere between 6-12.

 Don’t get so stuck on the number though, I’m more concerned about quality of items over the quantity. If you have 15 super unique items that all have a broad appeal, by all means I’m open to having 15. However, if you have 15 items and 2 of them are vacations in Mexico and 4 are tickets to local sports teams, that’s where I would step in and help you bring it down under 12 items.

 The reason it’s important not to have too many items is that the crowd gets bored. Honestly! I’d love to think that people are captivated by me for 3 hours straight, but after about 30 minutes, it all starts to sound the same no matter how funny my jokes are. Once we’ve lost their attention, we have lost their money. 12 awesome items is pretty much an audience’s limit. Let’s be honest, they’re all waiting for the bar to open back up and the band to start playing anyway.

 On the other hand, if you only have 4 stellar items, don’t stress! I’d rather have 4 great items alone than start adding in lots that won’t go for much. It’s important not to kill the momentum during the live auction by selling a dud item. It will affect the bidder’s willingness to bid on future items. If you only have 4 awesome items, I will also sit down with you and go over item suggestions and help you brainstorm where to solicit those items.

Fund-a-Need – Picking your need

Selecting a specific and measurable "need" for your fund-a-need will motivate and inspire donors to step up to the challenge you set before them. While some fund-a-needs can be successful if funds are going to the organization in general, people want to know they are making a difference and giving them some thing specific to work towards gives them meaning and fulfillment.

Examples of a few "needs" I’ve done in the past:

• Scholarship Fund (this is a popular one)
• Medical Equipment
• School Bus
• Handicap Accessible Vans
• A school in Haiti (we built it room by room)
• New Technology Equipment
• Mission Trips
• Fresh Water in Africa

There are more and more examples, and your "need" will be specific to your organization. If it’s something you are struggling with, reach out to me because I help with this as a part of my benefit auction consulting process.