If you read about me in my About Page, you know that I am Minnesotan through and through. I've been conducting fundraising auctions in the Midwest for 9, going on 10, years now and have loved every single second of it. Over the past couple years, I have expanded to help out national nonprofits. A couple weeks ago, I had the opportunity to work with a client in New York City and we added a first time fund-a-need to their event which made the night a smashing success and broke records for the organization. Aside from it being a crazy trip to the city (I was questioned by the secret service and met Kelly Ripa all in the same 48 hours), I made one observation about New Yorkers at this Gala that can and will (I've already tested this with MN clients) help raise more funds at your Midwestern gala.
New Yorkers cut to the chase.
There is little to no fluff. When people show up to a gala, they know why they are there, and it's not for moral support. They are there to spend money and know it's okay to say it. From the moment the professional AV team turned on the mic, people talked about money. The gorgeous CNN correspondent emcee asked people to be generous, the chairman of the board asked people to be generous, the executive director asked people to be generous, so by the time I hit the stage to conduct their first ever fund-a-need, no one was offended or shocked when I told them that NOW was the time to be generous.
The Midwest breeds a humble group of people. We don't like to talk about money, because frankly it's uncomfortable. And, I get it. After all, I'm as Midwestern as it gets. It is so hard to ask for money for your own cause because it feels selfish. The good news is that it isn't selfish. Your organization works endlessly towards your mission because it uplifts other people and other people (you know, the people who paid money to come to your event in the first place) want to support your mission too! There are many ways to inspire people to give at your event, which I will outline for you in future posts. One of the most effective ways to inspire people to give at your event is to show that you expect them to give at your event.